Khalhon

South Korea buys nearly half the world's golf apparel, and Khalhon designs from the middle of that market, in Hannam-dong, Seoul. The line pairs the ease of American casual with the legacy of golf, cut into clean silhouettes; the stretch and movement are engineered in, never advertised on a sleeve.

The range runs polos, knits, outerwear, and headwear, and it travels: a capsule with Sean Wotherspoon, a footwear and apparel project with PAYNTR Golf launched at the Hypegolf Clubhouse in Soho, distribution across Asia, Europe, and North America. Few stores on this side of the Pacific carry it yet. We wanted to be early.